As a marketer, you can never know enough about your audience. Because the more you know about their preferences, interests, and pain points, the easier it is to engage and convert them.
That’s where audience listening comes in, as a way to monitor what people are saying on digital media channels such as websites, news outlets, blogs, and on social media through social listening about your brand, products, or competitors.
So what is audience listening and how can you do it effectively to get a deeper understanding of your audience and the perception of your brand?